2025
The first Halloween mailing by a pharmaceutical company.
Entrant
Serviceplan BOOSTing Health GmbH Co.KG
Category
Advertising - Direct
Client's Name
Celltrion Healthcare
Country / Region
Germany
The first Halloween mailing by a pharmaceutical company.
On Halloween 2024, we ran a print mailing in which we showed the horror of “medication availability” – but without the fear. We trivialized well-known horror figures from very well-known horror movies and thus took away the fear of supply shortages for pharmacists and doctors.
Entrant
UPMC Health Plan, Insurance Services Division
Category
Branded Content - Product & Services
Country / Region
United States
Entrant
UPMC Health Plan, Insurance Services Division
Category
Advertising - Packaging
Country / Region
United States
Entrant
SERVICEPLAN GERMANY, MEDIAPLUS GERMANY
Category
Marketing Campaign - Patient Engagement
Country / Region
United States
Entrant
AMITHAB MOHAN KRISHNA
Category
Technology Solutions - Big Data Solution
Country / Region
United States