2025

The first Halloween mailing by a pharmaceutical company.

Entrant

Serviceplan BOOSTing Health GmbH Co.KG

Category

Advertising - Direct

Client's Name

Celltrion Healthcare

Country / Region

Germany

The first Halloween mailing by a pharmaceutical company.

On Halloween 2024, we ran a print mailing in which we showed the horror of “medication availability” – but without the fear. We trivialized well-known horror figures from very well-known horror movies and thus took away the fear of supply shortages for pharmacists and doctors.

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