2025
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Oumua is the world's first AI-powered breathing trainer ideated, conceptualized, prototyped, manufactured and scaled to international success by its founder and CEO, Filipp Egorov.
Oumua conditions the user's breathing muscles, making them stronger, faster and more efficient, which improves the users' lung capacity, endurance, stamina, anaerobic threshold, and VO2Max.
The device is tethered via Bluetooth to an AI-powered training app that performs daily breathing tests, provides 30+ training protocols aimed at different aspects of health, well-being and athletic performance, visualizes each exercise with live feedback, measures compliance and progress, and provides contextual personalized summary of each training session.
Oumua smart breathing trainer is a patented, brand-registered device with IP in the U.S., China and EU;
Oumua is CE, FCC, RoHS, REACH, California pr.65, TSCA certified and compliant.
25k+ units sold since the company's hard launch in Q1-2023.
Red Dot Award for the best product design, 2024.
Created by an ex-PR guy with no medical or technical education who decided that his personal health issues demand an ultimate device to measure, diagnose, prevent and access breathing conditions -- and made one.
Credits
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Mass General Brigham Health Plan
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Marketing Campaign - Healthcare Program
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United States
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#NotJustFatigue
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Website - Health / Fitness / Wellness
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United States
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bfw advertising
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Video, Commercial & Film - TV Commercial
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United States
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Serviceplan BOOSTing Health GmbH Co.KG
Category
Marketing Campaign - Communications Campaign
Country / Region
Germany