Endwarts

Objective: The objective was to create a multi-channel campaign to position EndWarts Pen, Classic, Freeze as an essential part of every household.

Target Audience: The target audience were mothers, parents and caregivers in the UK and Europe with varying degrees of social media familiarity. Young adults keen on spending time at the beach or pools are also likely users and part of the audience along with Pharmacists and Health Professionals

Brand Challenges: Communication strategy emerged from market data. While warts appear on hands & feet in 1 among 3 children, it is moms who decide on health, hygiene and personal care products.

Challenges Overcome: “Say Goodbye to Warts” is strategically crafted with a mom as the hero defeating the wart with EndWarts device. The intentional use of multi-channels enables maximum audience reach.

Creative Solution: The creative idea projects a mom as the hero who expertly uses EndWarts device to defeat pesky Mr. Wart partying inside Annie’s toe. The idea “Say Goodbye to Warts” is supported by powerful storytelling, subtle humour amped up with high-quality 3D graphics, cool characters and a detailed CG to attract eyeballs. Campaign elements stood out loud- high-quality graphics, identifiable characters like Mr. Wart, Cool-Teen Annie, Efficient and Attentive Mom to resonate with audience. Fun storyline, intuitive POS materials and cool animation, unique voiceover emulating famed naturalist David Attenborough is memorable. The film with foot-tapping music rendered in 3D is larger than life.

Outcomes: The integrated campaign successfully established EndWarts as a market leader establishing it as a go-to solution for wart removal among consumers. Driven by a strong social media campaign with multiple assets, the campaign increased in sales globally by 33% resulting in it being translated and promoted in 15 countries.