2024
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Client's Name
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A fantastical imagining of the greening of ophthalmology which strives to reduce the amount of discarded packaging, disposables and single-use items used in surgery. Uplifting and hopeful, the illustration depicts a lush, fresh and burgeoning botanical environment flourishing around an heroic eye. The eye itself is fantastical, with a conjunctiva (the covering of the globe) made of Michelangelo's white dolomite marble. In contrast to the cracked marble, the iris is glowing as if illuminated from energy within. Cover and inside lead article of EyeNet, the journal of the American Academy of Ophthalmology, and promotional usage for their 2023 annual meeting.
Credits
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Mnemonic Agency
Category
Marketing Campaign - Branding Strategy Campaign
Country / Region
United States
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V-ROK Communications Network
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Social Media - Social Media / Other___
Country / Region
India
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fortune 500 health insurance company
Category
Technology Solutions - Healthcare Solution
Country / Region
United States
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UPMC Health Plan, Insurance Services Division
Category
Provider & Services - Insurance
Country / Region
United States