2024

Ophthalmic Sustainability

Entrant

Alexander & Turner Inc. Medical Illustration Studio

Category

Advertising - Illustration / Graphic

Client's Name

Eyenet, American Academy of Ophthalmology

Country / Region

United States

A fantastical imagining of the greening of ophthalmology which strives to reduce the amount of discarded packaging, disposables and single-use items used in surgery. Uplifting and hopeful, the illustration depicts a lush, fresh and burgeoning botanical environment flourishing around an heroic eye. The eye itself is fantastical, with a conjunctiva (the covering of the globe) made of Michelangelo's white dolomite marble. In contrast to the cracked marble, the iris is glowing as if illuminated from energy within. Cover and inside lead article of EyeNet, the journal of the American Academy of Ophthalmology, and promotional usage for their 2023 annual meeting.

Credits

Illustrator, Alexander & Turner Medical Illustration Studio
Cynthia Turner
Art Director, EyeNet Magazine
Carey Ballard
Marketing Campaign
2024
“Connect as One, For You”, Healthcare Awards Winner

Entrant

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Category

Marketing Campaign - Branding Strategy Campaign

Country / Region

United States

Social Media
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Entrant

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Category

Social Media - Social Media / Other___

Country / Region

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Entrant

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Category

Technology Solutions - Healthcare Solution

Country / Region

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Provider & Services
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Entrant

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Category

Provider & Services - Insurance

Country / Region

United States