2024
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Polycythemia vera (PV), a rare and chronic form of blood cancer in the myeloproliferative neoplasms group, significantly affects blood cell production, including red blood cells (RBCs), white blood cells (WBCs), and platelets, leading to their overproduction. The mutation of the Janus kinase (JAK2) gene is central to PV's development, causing clonal expansion of hematopoietic stem and progenitor cells (HSPCs) and disrupting normal blood cell production in the bone marrow.
iso-form LLC in conjunction with Visual Communications has unveiled an innovative educational tool at medical conventions to enhance understanding of PV and its treatment: an OLED visual tunnel. This immersive, state-of-the-art display vividly illustrates the changes in bone marrow due to JAK2 mutated stem cells in PV patients. The tunnel experience provides a unique, visual journey through the trabecular space, showcasing how these mutated cells outcompete healthy cells, leading to inflammation and an altered marrow environment.
This high-resolution OLED tunnel highlights the increased quantity of mutated cells, the risks of clotting, and the reduction in healthy cell counts. PV is associated with risks like thrombotic events, cardiovascular complications, and disease progression. Such visualization aids in comprehending the disease's pathophysiology and the importance of effective treatment strategies.
Targeted therapy, particularly focusing on the JAK2 mutation, is significant. The OLED tunnel at medical conventions is an engaging educational platform, simplifying complex medical information into an accessible format. It helps medical professionals and patients understand the molecular and cellular mechanisms, particularly the role of JAK2 mutations, in PV. This advanced visual tool is crucial in tailoring effective treatments, ensuring patients receive the most appropriate care for their condition, and enhancing the chances of effective management of PV.
Credits
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St Jude Children's Research Hospital
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Video, Commercial & Film - Animation
Country / Region
United States
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Boundless Life Sciences
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Advertising - Poster
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United States
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V-ROK Communications Network
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Social Media - Storytelling
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India
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UPMC Health Plan, Insurance Services Division
Category
Integrated Marketing - Event Marketing
Country / Region
United States