2023

The Power of Knowing: The Value of Clinical Labs

Entrant

Halteres Associates

Category

Video, Commercial & Film - Technology / Science

Client's Name

American Clinical Laboratory Association (ACLA)

Country / Region

United States

America’s clinical laboratories serve as the foundation for public health preparedness and response and for everyday prevention, diagnosis, and treatment of disease for patients across the country. From routine blood tests to ground-breaking genetic tests that guide therapy selection, clinical laboratories play a vital role in answering some of life’s most important questions.

For millions of Americans and their health providers, laboratory tests are the start of any comprehensive care plan, empowering patients with the answers they need to guide health care decisions. Results from laboratory tests inform 70 percent of clinical decision-making, helping patients monitor, diagnose, and treat common, chronic, and rare conditions every day, yet account for less than three percent of total health care spending. Effective use of screening and diagnostic tests allows patients to receive the right care at the right time while often reducing overall health care costs. Laboratories’ investments in innovation are leading to extraordinary advancements, changing health care as we know it, improving and saving lives. Protecting the value that clinical laboratory testing brings to patients every day and the investments in innovative diagnostic solutions requires a strong laboratory infrastructure.

Credits

Creative Director / Halteres Associates
Vinnie Urdea
Founding Partner / Halteres Associates
Mickey Urdea
Project Manager / MD Productions
Mark Dickmann
President / ACLA
Susan Van Meter
Senior Project Manager / Explainly
Madhuri Mannava
Creative Producer / Explainly
Courtney Pratt
Video, Commercial & Film
2023
Mary Bird Perkins Cancer Center: Triumph Campaign, Healthcare Awards Winner

Entrant

SASSO Agency

Category

Video, Commercial & Film - Branding

Country / Region

United States

Video, Commercial & Film
2023
The Power of Knowing: The Value of Clinical Labs, Healthcare Awards Winner

Entrant

Halteres Associates

Category

Video, Commercial & Film - Public Service & Activism

Country / Region

United States

Provider & Services
2023
WHO GLOBAL STRATEGY FOR FOOD SAFETY 2022-2030 REPORT, Healthcare Awards Winner

Entrant

Freelance

Category

Provider & Services - Medical Data

Country / Region

Spain

Interior Design
2023
WORKforce of Nature, Healthcare Awards Winner

Entrant

Min Jin Kook

Category

Interior Design - Interior Design / Others__

Country / Region

United States