Hello Heart Dot-to-Dot

Scout Lab developed an integrated campaign for Hello Heart’s new Dot-to-Dot feature. Hello Heart is the only digital health solution focused exclusively on whole heart health which is accessed via an employer’s health benefits package. The Dot-to-Dot feature uses artificial intelligence, behavioral science and personalized digital coaching to drive lifestyle changes, providing insights on how the user’s everyday choices affect their heart health. Scout Lab created a fully integrated national campaign that consisted of a landing page, digital banners, OOH billboards and a commercial spot.