More Tuesdays

Created for Giving Tuesday, “More Tuesdays” shares the story of Jay Jump, an American Cancer Society employee and cancer patient who understands the mission from both sides.

Through Jay’s honest testimony and personal footage from his treatment, the spot reframes the fight against cancer around something simple yet deeply meaningful: more time. More Tuesdays means more ordinary days, more milestones and more moments with the people we love.

By connecting Giving Tuesday to the gift of more Tuesdays with family, the campaign transforms a familiar fundraising moment into an emotional and memorable expression of what support for cancer research can make possible.