2026
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Created for Breast Cancer Awareness Month, “Mairead” shares the emotional story of a woman who has experienced cancer from both sides of care. After surviving cancer as a child, Mairead was inspired to pursue a career in nursing and help others through their most difficult moments. Now, as a young adult, she finds herself facing cancer once again, this time with a devastating metastatic breast cancer diagnosis. For Mairead, that means cancer treatment will always be a part of her life.
Through Mairead’s honest testimony, personal photographs and intimate footage from her treatment, the spot offers a deeply human expression of resilience while acknowledging the fear and uncertainty that accompany cancer.
Her experience is interwoven with the work of American Cancer Society researchers, connecting her personal journey to the continued need for lifesaving research. “Mairead” demonstrates how one person’s story can inspire hope, compassion and action during Breast Cancer Awareness Month.
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Aegis Living Lake Union
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Architectural Design - Hospitality in Healthcare
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United States
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SCAN Health Plan's Creative Agency
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Marketing Campaign - Branding Strategy Campaign
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United States
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Smarty Social Media
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Social Media - Consumer Campaign
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United States
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Precision AQ
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Outstanding Healthcare Achievements - Outstanding Women Leader
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United States