2026

Mairead

Entrant

Eaglecom

Category

Video, Commercial & Film - TV Commercial

Client's Name

American Cancer Society

Country / Region

Canada

Created for Breast Cancer Awareness Month, “Mairead” shares the emotional story of a woman who has experienced cancer from both sides of care. After surviving cancer as a child, Mairead was inspired to pursue a career in nursing and help others through their most difficult moments. Now, as a young adult, she finds herself facing cancer once again, this time with a devastating metastatic breast cancer diagnosis. For Mairead, that means cancer treatment will always be a part of her life.

Through Mairead’s honest testimony, personal photographs and intimate footage from her treatment, the spot offers a deeply human expression of resilience while acknowledging the fear and uncertainty that accompany cancer.

Her experience is interwoven with the work of American Cancer Society researchers, connecting her personal journey to the continued need for lifesaving research. “Mairead” demonstrates how one person’s story can inspire hope, compassion and action during Breast Cancer Awareness Month.

Credits

SVP, Creative Fundraising Strategy
Carol Miller
SVP, Creative & Production
Lindsay Lawrie
Creative Director
Mark Ovsey
Creative Account Director
Jennifer Cantrell
Senior Production Manager
Lilian Szeto
Senior Editor
Shea Floren
Senior Editor
Krystal Ogilvie
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