2026
Entrant
Category
Client's Name
Country / Region
Campaign Occasion
The Headache Awareness Campaign (Stop the Headache) was launched in response to the need to enhance public awareness of headaches as a common health condition with a direct impact on quality of life and daily performance. The campaign focuses on types of headaches, their causes, and management methods, as well as promoting preventive practices and healthy lifestyle choices, alongside supporting the safe and responsible use of treatment, thereby empowering community members to make informed health decisions and reduce the frequency of headache attacks.
Globally, headache disorders affect approximately 40% of the population, equivalent to 3.1 billion people in 2021.
Headache disorders occur more frequently in females than males.
The prevalence of primary headaches among children and adolescents reached 62% in 2023, with 38% among females and 27% among males. More than 90% of school-aged children suffer from headaches.
Neurological diseases affect nearly half of the world's population, approximately 3.4 billion people in 2021.
Campaign Goal
To raise health awareness about different types of headaches, highlight preventive measures and healthy lifestyle practices, and promote the safe use of medications.
Target Audience
The entire Gulf community, aged 18 and above.
All entities from the public, private, and non-profit sectors.
Campaign Messages
1.Raise health awareness regarding the differences between the most common types of headaches to determine the optimal management choice.
2.Empower individuals with knowledge regarding prevention methods and reducing headache-causing triggers.
3.Educate the community on lifestyle habits to reduce the frequency of headache attacks.
4.Raise health awareness about the importance of the safe use of pain relievers.
5.Enhance community awareness by correcting misconceptions and providing reliable information.
6.Educate the community on indicators that necessitate consulting a physician and strengthening community support.
Entrant
SCAN Health Plan's Creative Agency
Category
Marketing Campaign - Branding Strategy Campaign
Country / Region
United States
Entrant
Mina PR
Category
Video, Commercial & Film - Public Service & Activism
Country / Region
United States
Entrant
Gulf Health Council
Category
Video, Commercial & Film - Medical
Country / Region
Saudi Arabia
Entrant
R&R Partners
Category
Video, Commercial & Film - Social Video
Country / Region
United States