2026

In the Frame

Entrant

Gulf Health Council

Category

Video, Commercial & Film - Medical

Client's Name

Country / Region

Saudi Arabia

Campaign Occasion:
The HPV Awareness Campaign was launched by the Gulf Health Council in response to the urgent need to strengthen prevention efforts against multiple related cancers. The HPV vaccine serves as an effective protective shield, reducing the risk of virus-related complications by up to 90%, and protecting against several types of cancer, including cervical, anal, oral, oropharyngeal, head and neck cancers, as well as cancers of the male genital organs and the vagina. The campaign aims to raise awareness of the importance of early vaccination for children, adolescents, and individuals preparing for marriage, while highlighting the vaccine’s safety and scientifically proven effectiveness, and encouraging the community to adopt preventive behaviors that reduce the complications of infection.

Campaign Goal:
Campaign Target Audience:
An awareness campaign aimed at increasing knowledge about the importance of the (HPV) vaccine for the prevention of HPV-related cancers, targeting specific groups within the GCC community.

 Key Messages:
1)  Raising awareness about the importance of the (HPV) vaccination for the prevention of multiple types of cancers, including Cervical, oral, oropharyngeal, head and neck cancers, male genital cancers, and vaginal cancer.
2) Raising awareness about the (HPV).
3)  Increase awareness about the safety and scientifically proven effectiveness of the HPV vaccine.
4) Raising awareness about the importance of early vaccination for children, adolescents , and those preparing for marriage to prevent complications from HPV infection.
5) Complications of Infection

Secondary Messages:
1) Raising awareness about the causes and preventive measures for HPV infection.
2) Raising awareness that carriers of the virus may show no symptoms and can transmit the infection to others for years.
3) Raising awareness about the importance of prevention to reduce delays in receiving the vaccine.
4) Correct widespread misconceptions.

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