Breathe with Awareness

Campaign Occasion:

The asthma awareness campaign was launched in conjunction with World Asthma Day on May 7, 2025, in response to the need to raise health awareness of asthma as one of the most common chronic respiratory diseases and a condition that significantly affects quality of life and daily performance. It is estimated to affect approximately 262–300 million people worldwide and causes more than 455,000 deaths annually. The campaign focuses on increasing understanding of asthma, its types, causes, and common triggers, as well as prevention methods and safe coexistence. It also promotes adherence to proper treatment and the responsible use of inhalers, helping to reduce attacks and complications. Additionally, the campaign aims to correct misconceptions and empower patients to make informed health decisions, particularly given that asthma accounts for approximately one in every 250 deaths globally. This initiative aligns with the efforts of the Gulf Health Council to strengthen community health awareness and reduce the growing burden of chronic respiratory diseases, which collectively result in nearly 4 million premature deaths each year.

Campaign Goal:
Raising health awareness about the importance of asthma control by highlighting its causes and triggers and its impact on quality of life across different segments of Gulf society, including both individuals with asthma and those who do not have it, seeking to reduce asthma attacks and encourage the adoption of preventive guidelines and healthy behaviors.

Target Audience
The broader Gulf society
Adolescents and adults living with asthma or at risk of developing it
Caregivers of individuals with asthma