2026
Smooth As SILK Campaign
Entrant
VIVO Agency
Category
Marketing Campaign - Product Launch
Client's Name
Johnson & Johnson
Country / Region
United States
Johnson & Johnson Vision has a lasting legacy in refractive surgery. But the launch of ELITA, a next-generation femtosecond platform engineered for a new procedure, SILK (Smooth Incision Lenticular Keratomileusis), wasn't just a product introduction. It was an opportunity to redefine what surgeons and patients could expect from the refractive experience entirely.
Entrant
Shenzhen Deruifeng Biotechnology Co., Ltd.
Category
Product Design - Design for Society
Country / Region
China
Entrant
UPMC Health Plan, Insurance Services Division
Category
Branded Content - Corporate Communications
Country / Region
United States
Entrant
Newsam International Trade Co., Limited
Category
Future Innovation Design - Product & Technology Design Innovation
Country / Region
Hong Kong SAR
Entrant
Precision AQ
Category
Social Media - Storytelling
Country / Region
United States