2026
Smooth As SILK Campaign
Entrant
VIVO Agency
Category
Marketing Campaign - Product Launch
Client's Name
Johnson & Johnson
Country / Region
United States
Johnson & Johnson Vision has a lasting legacy in refractive surgery. But the launch of ELITA, a next-generation femtosecond platform engineered for a new procedure, SILK (Smooth Incision Lenticular Keratomileusis), wasn't just a product introduction. It was an opportunity to redefine what surgeons and patients could expect from the refractive experience entirely.
Entrant
Guangzhou Luodun Business Service Co., Ltd. & Guangzhou Youcheng Information Technology Co., Ltd.
Category
Product Design - New Category
Country / Region
China
Entrant
GreenAA
Category
Product Design - Care Aids
Country / Region
China
Entrant
Fuzhou Kangmei Health Management Co.,Ltd.
Category
Technology Solutions - Healthcare Solution
Country / Region
China
Entrant
Asensus Surgical
Category
Social Media - Employee Engagement
Country / Region
United States