2026
Entrant
Category
Client's Name
Country / Region
Visualizing the Future of Cell Culture is a cinematic 3D animation that reimagines how biomedical research is seen and understood. Created for an innovative biotech company, the film introduces μMass - a microplate designed to support realistic three-dimensional cell cultures by portraying living systems as dynamic, dimensional environments rather than simplified, flat models.
Through a seamless transformation from human tissue into the μMass system, the film preserves biological complexity while revealing the product’s function. Blending scientific accuracy with visual storytelling, it makes invisible processes tangible, bridging the gap between real-world biology and laboratory research.
Credits
Entrant
UPMC Health Plan, Insurance Services Division
Category
Marketing Campaign - Integrated Marketing Campaign
Country / Region
United States
Entrant
Kagency
Category
Website - Health Care Services
Country / Region
United States
Entrant
Precision AQ
Category
Outstanding Healthcare Achievements - Outstanding Women Leader
Country / Region
United States
Entrant
Sandeep Singh Saini
Category
Outstanding Healthcare Achievements - Outstanding Leader in Technology Solutions
Country / Region
United States