2026
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To help patients understand the science behind CRISPR gene editing, XVIVO partnered with Intellia Therapeutics and Apollo Medical Communications to create a warm, story-driven animated experience designed for non-scientific audiences.
The program combines high end 3D medical animation with playful 2D character animation to translate complex molecular biology into a clear, informative narrative. Guided by two animated hosts, Dr. N. Tellia and Captain Chris Per, viewers are taken on a journey inside the body to see how CRISPR works, what gene editing means, and why it matters.
Inspired by the spirit of The Magic School Bus and Fantastic Voyage, the animation balances scientific accuracy with curiosity, humor, and approachability. Professional voice acting and a streamlined format make the piece easy to share across settings, including clinics, conferences, and online platforms. The result is an unbranded, patient-focused educational tool that makes complex science clear and memorable.
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Precision AQ
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Marketing Campaign - Video Marketing Campaign
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United States
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SCAN Health Plan's Creative Agency
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Video, Commercial & Film - Branding
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United States
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Optum - UnitedHealth Group
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Outstanding Healthcare Achievements - Outstanding Leader in Technology Solutions
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United States
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American Kidney Fund
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Video, Commercial & Film - Public Service & Activism
Country / Region
United States