2025

LIFETOO plasmalogen

Entrant

HK Giant Warehouse Import and Export Trading Co., Limited

Category

Future Innovation Design - Product & Technology Design Innovation

Client's Name

Cen Meng

Country / Region

Hong Kong SAR

This brain supplement takes high-purity plasmalogen sourced from deep-sea scallops as its core ingredient. This exogenous compound, sharing remarkable structural similarity with plasmalogen found in the human brain, boasts excellent bioavailability. As an essential component of the nerve cell membrane, plasmalogen directly participates in cellular repair and maintenance—thus effectively supporting cognitive functions including memory and learning. Moreover, extensive clinical trials have demonstrated that oral plasmalogen supplementation significantly improves the cognitive ability of patients with Alzheimer’s disease or mild cognitive impairment, providing strong scientific validation for the product’s efficacy.

The scientifically reasonable formula builds upon plasmalogen, while also incorporating scallop extract (rich in multiple natural phospholipids, amino acids, and trace elements) and vitamin E for a synergistic effect. Scallop extract, derived from the same source as the core ingredient, not only promotes synergistic absorption but also delivers a comprehensive neuro-nutritional matrix to safeguard brain health through multiple pathways; vitamin E, a natural antioxidant, effectively shields plasmalogen from oxidative damage to ensure its bioactivity and stability. Together, these three components work in concert to amplify the cognitive-supporting and neuroprotective benefits for enhanced brain health.

In terms of packaging design, a simple yet elegant white bottle, paired with elegant gold accents, results in a minimalist, upscale aesthetic. The brand name and product information are presented in clean, striking dark text, complemented by the blue illustration of the brain, clearly highlighting the product’s focus on brain health. The packaging perfectly balances approachability with credibility, and evokes an immediate association with health and vitality.

Credits

General Manager
Cen Meng
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