1000-LB Sisters - Dr. Eric Smith

Dr. Eric Smith is a nationally recognized bariatric surgeon and a leader in advanced robotic surgery. In addition to his medical expertise, he has become a household name through his role as the lead surgeon on TLC’s 1000-LB Sisters, where millions of viewers follow the journeys of Tammy and Amy Slaton navigating the challenges of obesity. His presence on the show has positioned him not only as a skilled physician but also as a trusted voice in the national conversation around health, weight loss, and patient advocacy.



When Dr. Smith partnered with Monetize Social, his goal was to extend his influence beyond the operating room and television screen. He wanted to create a personal brand that humanizes his story, allows prospective patients to connect with him on a deeper level, and most importantly, helps shift the cultural conversation about obesity. Together, we developed a strategy that bridges his role as a surgeon, educator, and influencer.



Our shared mission has been to raise awareness about obesity as a chronic disease, break down the stigma that weight-loss surgery is “the easy way out,” and provide educational content that empowers individuals to make informed decisions about their health. Monetize Social crafted a multi-channel strategy designed to amplify Dr. Smith’s voice — integrating social media storytelling, video content, influencer-style engagement, and thought leadership opportunities.



The result is a powerful personal brand that resonates with audiences across the country. Through authentic storytelling, Dr. Smith shares not only his expertise but also his personality, family life, and values. This transparency has strengthened trust, driven meaningful conversations, and inspired countless individuals considering bariatric surgery to see it as a life-saving medical option rather than a shortcut.



Dr. Smith’s influence demonstrates the impact that a physician can have when paired with the right digital strategy. By combining his celebrity presence with Monetize Social’s expertise in influencer branding, his platform now educates, empowers, and motivates — changing lives one story at a time.