2025
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SANAME is an Australian, practitioner-grade functional food company pioneering the reinvention of collagen and bone broth for measurable everyday health. Founded in 2019 by wellness advocate Peta Warby, SANAME was born at her kitchen bench after decades battling chronic fatigue, gut dysfunction, and post-surgical recovery challenges. Where the industry offered flashy powders with little clinical benefit, Peta saw an urgent need for science-backed, practitioner-grade nutrition that worked at the cellular level.
What makes SANAME original is its fusion of healthcare credibility with retail accessibility. Unlike generic protein powders, SANAME’s P360™ Multi-Structured Collagens and world-first savoury Multi-Collagen Bone Broths are clinically formulated for absorption, therapeutic function, and flavour, Purpose-built for measurable outcomes in gut, immune, metabolic, and recovery health, SANAME delivers world-class functional food with rapid bioavailability, and gourmet flavours consumers actually enjoy.
In 2025, SANAME achieved a global milestone: becoming the first functional food brand approved under Australia’s National Disability Insurance Scheme (NDIS). This breakthrough validated SANAME products not as “supplements” but as legitimate healthcare interventions for people with chronic illness, disability, and post-surgical recovery. Few functional foods have met such stringent criteria, positioning SANAME as a true functional health food innovator. SANAME has scaled 27× in under five years, with more than 3.3 million servings consumed worldwide and over 60% customer retention. A product is sold every 19 minutes, supported by testimonials reporting reduced inflammation, improved digestion, greater energy, and faster recovery, results rarely achieved by conventional wellness brands.
The SANAME experience extends beyond nutrition. Through curated playlists, Bluetooth hydration flasks, and sensory rituals, Peta has transformed collagen and bone broth into a daily healing practice. Affectionately called “A Hug in a Mug” or “A Cup of Comfort,” SANAME nourishes both mind, body, soul and spirit. Peta’s originality lies in fearless, founder-led leadership. She built SANAME without investors or shortcuts, only integrity, science, and community. Her work challenges the industry to do better, proving functional food can be luxury, therapeutic, and accessible. SANAME’s vision is bold yet simple: Heal humanity through functional food, end global malabsorption and malnutrition, and make true health available for all.
Credits
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Futurevita Group Pte. Ltd.
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Technology Solutions - Wellness Solution
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Singapore
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SFC Group
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Marketing Campaign - Self Promotion
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United States
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This Is Embrace
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Marketing Campaign - Integrated Marketing Campaign
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United Kingdom
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Stone Ward
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Marketing Campaign - Branding Strategy Campaign
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United States