War

In their most vulnerable moments, kids prove to be resilient. Faktory found that this spirit is ever present at Primary Children's Hospital. As a nationally renowned pediatric hospital, Primary Children's is the place parents take their children at their weakest, and it's the same place where kids reveal just how strong they are. By building an emotionally compelling story, Faktory was able to showcase how setbacks are part of success. Kids are fighters, and more importantly, they can be winners too.