5WPR x Sleepopolis

*Raising Dr. Shelby Harris’ Profile in Press as a Top Sleep Doctor with Sleepopolis During Sleep Awareness Month*

-Dr. Shelby Harris is a NY-based sleep expert and clinical phycologist who specializes in behavioral sleep medicine and is the Sleep Health Director of Sleepopolis, the most comprehensive sleep-industry driven website. 

-5W Public Relations, Agency of Record for Sleepopolis, was tasked with raising Dr. Harris’ profile as a leading sleep doctor nationwide during March's Sleep Awareness Month, garnering top-tier media attention around her expertise within the field and her involvement with the Sleepopolis brand.

STRATEGY

-During the month of March, 5W honed in on the proactive awareness days including Sleep Apnea Awareness Month and National Napping Day, which resulted in media placements across mediums including CBS New York, NBC Miami 6 in the Mix, CNBC Make It Online, among others. 

-Likewise, 5W capitalized on reactive news such as new sleep studies and the Daylight Savings bill, garnering media placements on Healthline and syndications to local Spectrum News stations that resulted in a total of 3,350,537 media impressions. 

-Additionally, 5W worked with Sleepopolis and Dr. Shelby Harris on a timely op-ed that focused on Daylight Savings Time which was picked up by USA Today.

RESULTS

-Through an aggressive media relations campaign, 5W raised the profile of Dr. Shelby Harris and Sleepopolis on both a national and regional scale among top-tier wellness, beauty, and lifestyle press. Specifically for National Sleep Awareness Month, -5W garnered 772,715,159 media impressions and secured press in the following outlets: TODAY Show, CBS New York, CW Atlanta, NBC Miami, CNBC Make It, Byrdie, Yahoo! Life, Healthline, New Beauty, Glamour, among others.