Empowering Pediatric Patients and Their Families Through Robotic Surgery Education

Facing surgery can be frightening - especially for children. At Asensus Surgical, we reimagined the pediatric surgical experience through a first-of-its-kind campaign tailored to every member of a young patient’s support team. Our goal? Demystify robotic-assisted surgery using the Senhance® Surgical System and foster confidence at every stage of the journey.

This campaign centers on three age-appropriate brochures - one for children, one for teens, and one for parents. These materials explain robotic surgery in a clear, comforting way that engages different age groups and learning styles. The child brochure features “Senny,” a friendly robotic mascot who transforms the surgical journey into a superhero mission. Interactive elements like a maze and “super hero” packing list make the experience fun and empowering. For teens, the tone is more mature, focusing on comfort and recovery. The parent brochure dives deeper into clinical reassurance and focuses on the safety and long-term benefits of minimally invasive, robotic-assisted surgery. It highlights the parents’ role in the surgical process and includes tips to best prepare their child for surgery.

To complete the set, we included an educational infographic for surgeons. This visual piece outlines why Senhance is uniquely designed for pediatric patients - with features like 3mm instruments, haptic feedback, and digital precision - helping providers feel more confident in choosing the right technology for their youngest patients.

In a space where messaging is often one-size-fits-all, this campaign distinguishes itself through storytelling crafted for children, teens, parents, and surgeons alike. Few companies in the surgical industry take the time to speak directly to kids and teens - and even fewer do it with empathy, creativity, and clinical credibility.

By creating materials that truly meet families where they are, this campaign helps reduce fear, build trust, and encourage open conversations between patients, caregivers, and clinical teams. It reflects our belief that delivering surgical innovation means more tha