Tingyu Su

Many practices and hospitals struggle with complex insurance processes and delayed payments. I wanted to help restore financial freedom so doctors could focus on their patients instead of paperwork. Practices using Youlify have recovered more revenue and gained real financial clarity. When practices are financially healthy, they can stay open, hire more staff, and provide better care for their communities.

Youlify is an AI company that helps doctors and hospitals manage their billing. Instead of relying on old-fashioned manual processes, we built a solution that streamlines the entire process and make it faster and more transparent. I am the founding designer at Youlify. I work on both the products and brand marketing. On the product side, I design how doctors and hospitals interact with our platform so it feels simple and easy to use. On the brand side, I make sure our website, campaigns, and events clearly show our impact and vision. I also work closely with our leadership team to connect the business goals with the user experience.

One customer told us that Youlify recovered more in one month than his previous biller did in six. That single change helped him stay independent and continue serving patients in his area. Another practice shared that with Youlify, they finally understood where their revenue was going and how to improve their workflow. These stories remind me why this work matters. When providers are supported, patients benefit too.

This project started from a real problem our CEO faced while leading a hospital department. He saw how billing issues were hurting both doctors and patients. We wanted to solve that problem with advanced technology that actually works in real settings. It has been inspiring to see how our solution is helping practices recover revenue, save time, and focus again on patient care.

I approached the project like weaving. Each data point, user flow, and visual detail works together to form a clear picture. The design uses calm colors, simple data visuals, and human-centered language to make complex financial information easy to understand. The brand voice reflects confidence and empathy, and every interaction aims to make users feel supported and in control.

The financial aspect is vital for the entire U.S. health industry. Many doctors overlook how much billing impacts their ability to serve patients because it was never a lecture within their almost a decade of training. By streamlining the revenue process, providers can spend less time on paperwork and more time with patients.

Youlify AI is built by physicians for physicians. Our founding team has experienced the pain of billing and reimbursement firsthand, so we understand how much it affects both doctors and patients. We also bring deep technical experience in artificial intelligence. Our CTO holds a PhD in AI, mentored by one of the fathers of modern AI. This blend of clinical and technical expertise allows us to create real solutions that work in the real world.

This recognition means a lot to our team and to me personally as the solo designer. It affirms that our visual language and storytelling are communicating our message clearly and meaningfully.

I entered the awards with Youlify’s branding and marketing work. Our visual language and communication strategy help doctors see that financial clarity is possible. Entering this work was a way to celebrate how storytelling can move a mission forward.

The biggest challenge designing the brand identity and marketing material was bridging the technical complexity of medical coding and billing with a human-first, visual design approach. We needed to translate a system full of codes, payer rules, and compliance layers into something that feels intuitive and supportive for users. Making technical workflows understandable without losing accuracy required many iterations. Finding that balance between precision and empathy was hard but rewarding.

I hope winning an award like this gives our work visibility and credibility. It has helped me connect with more healthcare innovators who care about both technology and design.

The mix of entrepreneurship, incredible innovation, complexity, strong regulation, and a high need for efficiency makes the U.S. a unique environment for healthcare innovation.

Artificial intelligence will help not only in behind-the-scenes work like billing and operations but also in clinical decision-making. Health data will become more connected across systems.

I recommend starting with understanding healthcare systems and regulations, and talking to real healthcare professionals.

Keep learning, listen deeply, and design with purpose!