SEARHC Health For All

While SouthEast Alaska Regional Health Consortium (SEARHC) is the primary healthcare provider in Southeast Alaska, misperceptions and opinions of SEARHC still prevailed. Originating from providing healthcare for Alaska Natives only, there is a common misconception that SEARHC does not accept all patients, which is no longer true. This campaign was designed to drive awareness and preference for SEARHC as a healthcare provider for both Alaska Natives, non-Natives and visitors to Southeast Alaska, allowing them to tell their own story through an always-on brand campaign. By positioning and reaffirming that SEARHC is stronger as part of the community, and accepts all of the community, the campaign successfully improved perceptions and, significantly increased patient visitation and opinion. R&R Partners created this integrated campaign to align with SEARHC’s brand and message.