Power Extraordinary - The Campaign for Baptist Health

Bold Investment is the Best Medicine.

Stinghouse Creative partnered with Baptist Health Foundation to launch “Power Extraordinary,” a groundbreaking $600 million campaign to redefine healthcare in South Florida. As the creative agency behind this transformative initiative, we developed and executed a comprehensive strategy to elevate Baptist Health South Florida’s mission of delivering extraordinary patient care, advancing research, fostering innovation, and attracting world-class medical talent.



At the heart of the campaign is the digital hub, PowerBaptistHealth.net, which features a compelling anthem video and content that illustrates the campaign’s ambitious goals. To engage the South Florida community, we delivered a fully integrated marketing effort spanning digital, social, and print media as well as out-of-home advertising. For Baptist Health’s 27,000 employees and 4,000 physicians, we developed tailored internal communications to ensure alignment and enthusiasm across the organization. Additionally, we crafted high-impact materials for special events, including the campaign’s unveiling at the Grand Gala on October 5, 2024.



By seamlessly integrating creative storytelling with strategic execution, “Power Extraordinary” has become a rallying cry to the community to invest in Baptist Health South Florida achieve new heights in healthcare excellence- because South Florida deserves extraordinary care. This ongoing initiative underscores the organization’s role as a beacon of innovation and compassionate care in the region.



Stinghouse Creative is proud to have turned a bold vision into a cohesive and inspiring campaign that drives real change.