2025

Microsurgery Assistance Robot Stitching a Corn Kernel | Sony Group

Entrant

Sony PCL Inc.

Category

Video, Commercial & Film - Technology / Science

Client's Name

Sony Group Corporation

Country / Region

Japan

In line with the development concept of " making microsurgery accessible to all", we planned and produced the video to convey the "amazing power of the technology" in an intuitively to the world.

The "artificial blood vessels" or "chicken wings" which are commonly used in surgical training would not effectively create a sense of scale when shooting close-up. We came up with "corn", which allows viewers to understand both the size and texture and avoids becoming grotesque in the video.

After its release on YouTube, it exceeded 1 million views in about a month. The buzz effect was significant, and inquiries flooded in from not only the expected “plastic surgery”, but also individual doctors from various unexpected medical fields such as "neurosurgery", "ophthalmology" and "dentistry", as well as major medical manufacturers and medical research institutes.

Credits

Creative Director/Director/ Sony PCL Inc.
Motoki Irio
Production Manager /Sony PCL Inc.
Takashi Kakiba
Camera & Lighting
Daisuke Oki
Editor
Chikanori Sakamoto
Audio Post-Production/Sony PCL Inc.
Yuri Hasegawa
Provider & Services
2025
Kidney Health for All™ 2025 resources, Healthcare Awards Winner

Entrant

American Kidney Fund

Category

Provider & Services - Education

Country / Region

United States

Achievement of the Year
2025
Transformational Leadership: Rhonda Peebles at UCB, Healthcare Awards Winner

Entrant

UCB Pharmaceuticals

Category

Achievement of the Year - Leading Women in Wellness

Country / Region

United States