2025
Entrant Company
Category
Client's Name
Country / Region
In line with the development concept of " making microsurgery accessible to all", we planned and produced the video to convey the "amazing power of the technology" in an intuitively to the world.
The "artificial blood vessels" or "chicken wings" which are commonly used in surgical training would not effectively create a sense of scale when shooting close-up. We came up with "corn", which allows viewers to understand both the size and texture and avoids becoming grotesque in the video.
After its release on YouTube, it exceeded 1 million views in about a month. The buzz effect was significant, and inquiries flooded in from not only the expected “plastic surgery”, but also individual doctors from various unexpected medical fields such as "neurosurgery", "ophthalmology" and "dentistry", as well as major medical manufacturers and medical research institutes.
Credits
Entrant Company
Magnopus
Category
Experimental & Immersive - New Category
Country / Region
United States
Entrant Company
UCB Pharmaceuticals
Category
Achievement of the Year - Leading Women in Wellness
Country / Region
United States
Entrant Company
Sairohith Thummarakoti
Category
Technology Solutions - Healthcare Solution
Country / Region
United States
Entrant Company
SERVICEPLAN GERMANY, L&C NEW YORK, MEDIAPLUS GERMANY
Category
Future Innovation Design - Product & Technology Design Innovation
Country / Region
Germany