Cold-EEZE

Objective: Cold-EEZE, a homeopathic cold remedy looked for a digital campaign for its USA and Canadian market to drive up sales and create high brand engagement in the digital space by leveraging its USP of shortening cold symptoms.

Target audience: Adults who tend to suffer from cold and flu in the North American market (USA & Canada)

Brand challenges: The campaign had to tactfully communicate the fact that Cold-EEZE can shorten cold within a few days, in an impactful manner, telling the consumers that with Cold-EEZE alongside one doesn’t need to pull along with a cold for an entire week.

Challenges overcome: The campaign built on the idea that in life, certain awkward and annoying situations are difficult to shorten, but Cold-EEZE is capable of shortening troublesome cold symptoms by as much as 42%.

Creative solution: The agency proposed a campaign that seamlessly integrated the idea, the brand story and the USP using humour as a vehicle such as the awkward moments like the mother-in-law's surprise visit, a dentist's appointment or a curtailed business presentation, can't be shortened, but cold can be with Cold-EEZE.

It smartly highlighted the brand USP through funny stories and an appropriate relatable context.

DVC, banners and 10 second social media videos were part of the campaign which delivered the message with a dose of humour through everyday relatable situations.

The campaign ran across all major Social Media Platforms to leverage the full viral possibility of social media. The characterization, cast and performance were perfectly matched to each story that amped up the humour.

Outcome: The campaign ticked all the boxes for a successful DVC campaign with its humour having high resonance amongst the target group. The campaign generated quality brand engagement with customers through 15M Facebook Impressions, 27M Instagram Impressions, 149M YouTube Impressions.

Post launch of the campaign, Cold-EEZE showed a 243% growth and continues to deliver consistently strong ROI for the client. The success of the campaign has resulted in client interest in expanding it to traditional TV platform as well.