2023
Entrant
Category
Client's Name
Country / Region
After what happened in Astroworld, where ten people died, and hundreds were injured, we realized severe measures must be taken at future events to prevent this from happening again.
Ultra Music Festival created new ticket bracelets to help distressed people during the event.
The new bracelets are linked to the ULTRA app and include GPS location, reacting lights, and an emergency button.
To activate the bracelet, the person must enter their medical information into the app if paramedics need it. Suppose a person is in distress or endangered. In that case, they can press the hidden emergency button on the bracelet to automatically send an exact GPS location for paramedics and police to respond.
While this happens, the bracelets of people around the person in danger will change to red and the whole crowd to blue to help everyone realize someone is in trouble and can easily be distingue.
Credits
Entrant
FUNDACION MUNDO SANO
Category
Branded Content - E-Book
Country / Region
Argentina
Entrant
UPMC Health Plan, Insurance Services Division
Category
Social Media - Ad Campaign
Country / Region
United States
Entrant
Alma Audiovisual
Category
Provider & Services - Transportation
Country / Region
Spain
Entrant
Innovation Protocol
Category
Website - Health Care Services
Country / Region
United States