2024

Family Media Use Tools

Entrant Company

psa3

Category

Marketing Campaign - Video Marketing Campaign

Client's Name

The American Academy of Pediatrics and AT&T

Country / Region

United States

This public service awareness campaign aims to make parents' and caregivers' lives easier by empowering them with tools and information that can help them make the right decisions for their families on both media use/screen time and first-phone readiness. Asking the questions, "Are They Ready?" and "What's Our Plan?", these positive, uplifting, engaging PSAs, created in both English and Spanish, were a massive success, earning millions of views on the AAP's YouTube channel, and hundreds of millions of television views via more than 60,000 PSA airings nationwide.

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