2024

RAAS inhibitor, potassium binder, and diet connection | Beyond Bananas

Entrant Company

American Kidney Fund

Category

Video, Commercial & Film - Educational

Client's Name

Country / Region

United States

Potassium is a nutrient that your body needs for your nerves and muscles–especially your heart–to work right. It is found in most foods, especially vegetables, fruits like bananas, and even protein. Your kidneys help to keep the potassium levels in your body within a healthy range. But when you have kidney disease, sometimes your kidneys can’t remove the extra potassium from your body.



Potassium binders are medicines to help your body get rid of extra potassium. When your kidneys are not working well, they do not take enough potassium out of your blood. Too much potassium in your blood can cause problems with your heart and other muscles. ACE inhibitors and ARBs are medicines commonly used to control blood pressure. These are types of RAAS inhibitors.



Learn how appropriate hyperkalemia (high potassium) management through use of binders may allow for more flexibility in one's diet choices.



Visit: https://www.kidneyfund.org/beyondbananas



Educational content made possible by AstraZeneca.

Provider & Services
2024
APOL1-mediated kidney disease: Connect with a genetic counselor

Entrant Company

American Kidney Fund

Category

Provider & Services - Patient Engagement

Country / Region

United States

Advertising
2024
AFib Feels Like

Entrant Company

Boundless Life Sciences

Category

Advertising - Craft - Typography

Country / Region

United States

Integrated Marketing
2024
The Future of Cancer Breakthroughs

Entrant Company

The Princess Margaret Cancer Foundation

Category

Integrated Marketing - Nonprofit

Country / Region

Canada

Technology Solutions
2024
Aricson Pereira

Entrant Company

Aricson Pereira

Category

Technology Solutions - Emerging Technology Solution

Country / Region

United States