2023

The Power of Knowing: The Value of Clinical Labs

Entrant

Halteres Associates

Category

Video, Commercial & Film - Public Service & Activism

Client's Name

American Clinical Laboratory Association (ACLA)

Country / Region

United States

America’s clinical laboratories serve as the foundation for public health preparedness and response and for everyday prevention, diagnosis, and treatment of disease for patients across the country. From routine blood tests to ground-breaking genetic tests that guide therapy selection, clinical laboratories play a vital role in answering some of life’s most important questions.

For millions of Americans and their health providers, laboratory tests are the start of any comprehensive care plan, empowering patients with the answers they need to guide health care decisions. Results from laboratory tests inform 70 percent of clinical decision-making, helping patients monitor, diagnose, and treat common, chronic, and rare conditions every day, yet account for less than three percent of total health care spending. Effective use of screening and diagnostic tests allows patients to receive the right care at the right time while often reducing overall health care costs. Laboratories’ investments in innovation are leading to extraordinary advancements, changing health care as we know it, improving and saving lives. Protecting the value that clinical laboratory testing brings to patients every day and the investments in innovative diagnostic solutions requires a strong laboratory infrastructure.

Credits

Creative Director / Halteres Associates
Vinnie Urdea
Founding Partner / Halteres Associates
Mickey Urdea
Project Manager / MD Productions
Mark Dickmann
President / ACLA
Susan Van Meter
Senior Project Manager / Explainly
Madhuri Mannava
Creative Producer / Explainly
Courtney Pratt
Integrated Marketing
2023
The Faster Route to a Clear Diagnosis: The Karius Test and the Diagnostic Maze, Healthcare Awards Winner

Entrant

Love Communications

Category

Integrated Marketing - Product Branding

Country / Region

United States

Provider & Services
2023
ProPharma Group Develops New RCO Model for Biotech, Pharmaceutical, and Medical Device Industries, Healthcare Awards Winner

Entrant

ProPharma Group

Category

Provider & Services - Professional Services

Country / Region

United States

Video, Commercial & Film
2023
Unstoppable, Healthcare Awards Winner

Entrant

Faktory

Category

Video, Commercial & Film - TV Commercial

Country / Region

United States

Marketing Campaign
2023
ABTA Meet Hope Head On Campaign, Healthcare Awards Winner

Entrant

SFC Group

Category

Marketing Campaign - Integrated Marketing Campaign

Country / Region

United States