Village Medical: The New Way To Well

Village Medical is a new and disruptive primary care model designed to help patients better manage their health. It provides a deeper, more personalized doctor-patient relationship, combined with expert team coordination (doctors, nurses, clinicians, and pharmacists working together), and is built entirely around the patient’s needs.



Speaking directly to Medicare patients, the physician community, and our own employees and partners, the campaign illustrates the problems of today’s healthcare system in a visually breakthrough way — depicting the system as an elaborate factory that traps the doctors as well as the patients — before showing Village Medical and its compassionate, coordinated care as the solution.



Framing the offering as “new” sparks patient reevaluation while making the difference feel realistic and believable. The integrated campaign includes TV, OLV, social, radio, and digital banners. All work is wrapped up in a visual identity redesign that puts Village Medical’s unique message of connection and humanity at the forefront.