Male and Female 1+1 for Joint HPV Defense

"For decades, HPV prevention in Taiwan focused almost exclusively on women, leaving men largely absent from the conversation despite facing the same HPV-related risks. Traditional health communications reinforced the misconception that HPV vaccination was "for women," creating a significant gap in public awareness and preventive action.

"Male and Female 1+1 for Joint HPV Defense" was launched as Taiwan's first gender-inclusive HPV prevention movement, transforming HPV prevention from an individual health decision into a shared responsibility between men and women. Built around one unifying platform, the campaign combined culturally relevant storytelling with targeted engagement across military service, wedding planning, healthcare professionals, clinics, mass media, digital, social media and national awareness initiatives to reach people at the moments that mattered most.

By turning a medical topic into a nationwide social movement, the campaign successfully challenged long-held stereotypes, inspired conversations between couples and families, and motivated preventive action. It delivered a 40.5% increase in male HPV vaccinations, significantly increased men's engagement with HPV information, and established a new benchmark for inclusive public health communication in Taiwan.