2026
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The OSANA AI Smart Drink Series is developed to address the “urban sub-health syndrome” commonly experienced by modern people, including high stress, irregular sleep patterns, prolonged sitting, and metabolic imbalance. It features three products—Energy Drink, Slim Drink, and Beauty Drink—each tailored to meet a distinct wellness need: energy replenishment, body shaping, and beauty enhancement. The design adopts ready-to-drink packaging to lower the barrier to daily health management, making daily health care as convenient as enjoying a beverage and helping consumers easily build healthy habits wherever they are—at home, at work, or on the go.
Focusing on energy replenishment, Energy Drink combines traditional Chinese nourishment wisdom with a modern fermentation system. Featuring key ingredients such as ginseng, deer blood peptides, iron-rich nutrients, concentrated flaxseed powder, and snow lotus, it provides foundational nutritional support, helps sustain energy, and alleviates fatigue caused by prolonged sitting. The packaging adopts a red-and-silver palette with chip-inspired patterns, reinterpreting traditional Eastern nourishment through a modern biotech visual language. Slim Drink focuses on body shaping. Combining dietary fiber, botanical ingredients, and peptide nutrition, it adopts a gentle approach to internal balance, helping reduce the body’s burden by supporting satiety, gut health, and healthy metabolism and reducing sugar and fat absorption. The bottle features a minimalist slender cylindrical form in deep blue and silver-white, visually expressing a lighter, more refined body silhouette. Focusing on beauty enhancement, Beauty Drink centers around the MITOCLEAN™ cellular-level cleansing and brightening. Based on the connection between gut health, liver metabolism, and skin condition, and enhanced with anti-aging peptides, it targets dull complexion, uneven skin tone, and loss of firmness through a multi-dimensional approach, helping create a clearer, firmer, and more radiant complexion. The packaging uses an avant-garde matte finish in black, silver, and white, evoking the precision and purity of professional-grade aesthetic medicine.
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Kagency
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Marketing Campaign - Health Campaign
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United States
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American Kidney Fund
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Website - E-Learning
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United States
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Hebei Jinze Food Co., Ltd.
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Product Design - New Category
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China
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Precision AQ
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Marketing Campaign - Digital Marketing Campaign
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United States