Get it Done to End Cervical Cancer

Over 90% of cervical cancers are caused by HPV, but the earlier we detect it, the more treatable it is.

These educational brochures were developed to educate health professionals about the value of extended genotyping for an HPV diagnosis, how it can be used to predict cancer risk, and protect more women from cervical cancer.

We used sophisticated shapes and colors to develop a consistent brand identity, photographic library and language, including a family of custom iconography. They were then deployed across a family of branded materials, including print materials like these.