2026

Airfun ANTARCTIC KRILL OIL

Entrant

Zhejiang Zhiqi Biotechnology Co., Ltd.

Category

Advertising - Packaging

Client's Name

Country / Region

China

Airfun Antarctic Krill Oil, positioned in the premium Omega-3 supplement market, delivers an advanced nutritional solution for consumers who pursue efficient absorption and scientific backing. Centered on “Scientific Quantification” and “Traceable Purity,” the product boasts a high marine phospholipid content of 56%, which significantly enhances bioavailability. It provides health support for the heart, brain, eyes, and joints, perfectly embodying the concept of “Precision Nutrition.”
The packaging translates this technological edge into a visual language. In terms of color selection, a pure, light blue base evokes associations with the calm, pure Antarctic ocean; a red krill oil drop becomes the visual focal point, symbolizing the product’s core essence, surging vitality, and excellent antioxidant properties while creating a striking visual impact against the cool-toned background. As for information architecture, the packaging innovatively features “56% Marine Phospholipids” as its core message. By replacing vague efficacy claims with quantified scientific data, it caters to modern consumers’ demand for ingredient transparency. On the side, the “6 IN 1” takes center stage. A micro-dot matrix resembles the double helix structure of DNA and the rhythmic waveform of life. It organically connects six health icons representing the heart, brain, eyes, liver, skin, and joints, intuitively demonstrating the product’s multidimensional benefits. Below this, the Eco-harvesting patent, FDA registration, and multiple internationally recognized certifications are prominently displayed, establishing comprehensive credibility spanning from raw materials to the finished product—projecting a professional, reliable brand image.

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