2026

PROBIOTIC SOLID BEVERAGE

Entrant

Zhejiang Zhiqi Biotechnology Co., Ltd.

Category

Advertising - Packaging

Client's Name

Country / Region

China

Tailored to support the gut microbiome of modern consumers, this product offers a scientifically backed nutritional solution that seamlessly blends advanced formulation with rational design. Focusing on the precise modulation of gut microbiota, it features internationally renowned, patented probiotic strains—BB-12TM and LGG®—100% originally developed by Chr. Hansen. With 36 billion live cultures added per serving right at the source, it guarantees both scientific credibility and efficient synergy.
The packaging embraces a minimalist, rational aesthetic, translating complex scientific information into an intuitive, compelling visual language. A generous use of negative space establishes a foundation of safety, cleanliness, and rationalism, while a restrained purple gradient is thoughtfully integrated into the top to elegantly convey the depth of microbial biotechnology and the premium quality of the product. Simultaneously, geometric molecular chains outlined with dashed lines improve visual layering and further highlight professionalism.
In terms of information architecture, the packaging adopts a rigorous top-to-bottom layout: the most distinctive elements—the original R&D background and patented strain identifiers—are positioned in the primary visual tier to create an authoritative and reliable anchor of trust; the second tier seamlessly accommodates the category attribute—“Probiotic Solid Drink”—in an orderly manner; the net weight and cautionary statement are placed in the third tier at the bottom. This clear, well-organized hierarchy effectively prevents information overload, ensuring that users can quickly grasp key details.

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Entrant

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Category

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Country / Region

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Category

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Country / Region

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Entrant

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Category

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Country / Region

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