2026

Salamatak Program

Entrant

Gulf Health Council

Category

Video, Commercial & Film - Children

Client's Name

Country / Region

Saudi Arabia

An awareness program with a Gulf flavor that provides health advice and guidance in accordance with regional and international standards, under the supervision of experts and specialists.
Vision:
Reaching a conscious and educated society that enjoys a healthy lifestyle.
Message:
Provide an enjoyable and knowledgeable program that promotes a healthy lifestyle in the context of the Gulf community

Objectives of the Seventh Season
Since the sixth season, the Salamatak Program has been transformed into a cartoon directed to children,
because 70% of children are influenced by electronic content.

On average, a child spends about six hours a day in front of screens, during which they are exposed to various cartoon programs that often carry unacceptable cultures and values.
From this perspective, the Salamatak Program has been committed to promoting and supporting good habits and ethics, recognizing that this is a societal responsibility we all share.

Given the challenges and diverse circumstances the children face in their lives, the Gulf Health Council recognizes the importance of providing purposeful and educational content for them. Therefore, the GHC is keen to advance the health sector in member states through constructive initiatives, one of which is the Salamatak Program, specifically directed to children.

Objectives of the Seventh Season:
Raising health awareness and improving quality of life in Gulf communities by promoting behavior change and encouraging children to adopt and maintain healthy, sustainable habits in their daily lives.

Target Audience:
Parents and those around the children (teachers and friends)
Children 6 -11 years

The Technology Used:
 Two-dimensional (2D)

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