2026

CMA Awareness Campaign

Entrant

VIVO Agency

Category

Marketing Campaign - Health Campaign

Client's Name

Nutricia

Country / Region

United States

Cow's milk allergy affects more infants than most parents realize — and in Turkey, Brazil, and DACH, it often goes undiagnosed for months.

Awareness of CMA symptoms among both parents and healthcare providers was low, leaving families trapped in a cycle of worry, sleepless nights, and unanswered questions. This campaign was built to close that gap.

The insight was simple and human: parents weren't missing the symptoms. They were missing the connection. Itchy skin felt like a skin problem. An upset stomach felt like a feeding problem. Constant crying felt like an unknown problem. No one had told them these three things could be the same problem.

The creative built on that truth. Under the headline BE ON THE LOOKOUT, the campaign connected three everyday symptoms — itchy skin, upset tummy, constant crying — to a cause most parents had never considered. The tone was warm but direct: no clinical jargon, no fear tactics. Just one parent talking to another, offering the one piece of information that could change everything: what they were seeing had a name, and help was available.

Branded Content
2026
NAIQI A2 β-Casein Pure Milk, Healthcare Awards Winner

Entrant

Supply Chain Branch of China State Farm Animal Husbandry & Dairy (Group) Co., Ltd.

Category

Branded Content - Health Food & Beverage

Country / Region

China

Future Innovation Design
2026
Inner Claim GABA + EGCG Collagen Peptide Drink, Healthcare Awards Winner

Entrant

Beijing Kangjin Health Management Co., Ltd.

Category

Future Innovation Design - Healthcare Design

Country / Region

China

Advertising
2026
SFC Group | Seriously | Print Ads, Healthcare Awards Winner

Entrant

SFC Group

Category

Advertising - Magazine Ad

Country / Region

United States

Product Design
2026
REDHOT Pop Rocks, Healthcare Awards Winner

Entrant

Zhijiu Health Technology (Guangzhou) Co., Ltd

Category

Product Design - Daily Living Aids

Country / Region

China