2026
Entrant
Category
Client's Name
Country / Region
Driven by the dual forces of the health-conscious consumption upgrade and the “Healthy China” strategy, DGICC directly addresses the pain points of traditional snacks—high sugar and high fat. Centered on the philosophy of a “New Sugar-Free Era,” it develops the Sugar-Free Iron Stick Yam and Black Sesame Cracker. This product shatters the stereotype that healthy foods must compromise on taste, perfectly blending millennia-old dietary wisdom with modern food technology to redefine the standard for national healthy snacks.
The product’s core value lies in its meticulous dedication to the principle of “medicine and food sharing the same origin.” At the source, DGICC strictly selects authentic iron stick yams, which adhere to the farming rule of “one year of planting followed by seven years of rest,” allowing time to cultivate exceptional dietary efficacy. In its formulation, over 30% yam powder is taken as the base for the cracker, helping nurture the spleen and stomach; premium black sesame and wheat core flour create a natural “black nourishment recipe” to revitalize the body’s vitality. Considering the specific needs of sugar-conscious individuals and those with diabetes, the product utilizes natural sweeteners like erythritol and fructooligosaccharides, truly achieving a “0 sugar, 0 burden.” Technologically, DGICC pioneers a unique “slow-baking freshness-locking” non-fried light-baking technique. By precisely controlling temperatures, it preserves over 95% of heat-sensitive nutrients while granting the cracker a thin, aromatic, and crisp profile.
The product accommodates diverse scenarios ranging from fueling your morning, to relaxing your afternoon, and sharing health as a gift, seamlessly integrating a professional-grade wellness solution into daily life. With this cracker, DGICC breaks the limitation of viewing “wellness” as an exclusive or tedious domain for older generations, instead reimagining it as an easy, joyful lifestyle that can be embraced anytime, anywhere—leading a new trend in the modern revival of traditional Chinese wellness.
Credits
Entrant
Kaohsiung American School
Category
Conceptual Design - New Category
Country / Region
Taiwan
Entrant
Precision AQ
Category
Advertising - Website
Country / Region
United States
Entrant
Precision AQ
Category
Marketing Campaign - Digital Advertising Campaign
Country / Region
United States
Entrant
Core Creative
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States