Intermountain Health - Teen Mental Health Roundtable

The social extension of “Teen Mental Health Roundtable” was designed to carry the conversation beyond the long-form film and into the daily digital spaces where teens and parents engage.



Across platforms, the campaign featured a mix of short video moments, dialogue-driven excerpts presented as on-screen text, and select cutdowns that highlighted powerful statements from the discussion. Each execution was built for the behaviors of social audiences, prioritizing authenticity, relatability, and shareability.



By isolating honest quotes and vulnerable moments, the content invited reflection and participation. The goal was not simply to promote a film, but to create an ongoing conversation around teen mental health and the importance of supportive networks.



Through these social touchpoints, Intermountain Health positioned itself not just as a provider of services, but as an active participant in the circle of support surrounding teens and their families.