2026

A Single Mom by Choice

Entrant

Northwell Health

Category

Social Media - Storytelling

Client's Name

Katz Institute for Women's Health

Country / Region

United States

Andrea always knew she wanted to be a mom. When she reached her late 30s and hadn’t met the right partner, she decided to put love on hold and pursue parenthood on her own.

She went through several fertility treatments, including two that ended in loss. Her doctor, Christine Mullin, MD, director of IVF at Northwell Health Fertility, later recommended IVF using the eggs Andrea froze years earlier. That single IVF cycle became the one that brought her daughter, Chiara, into the world.

This is her story.

Credits

Lead Digital Channel Strategist
Alyssa Zauderer
Social Media
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Entrant

UPMC Health Plan, Insurance Services Division

Category

Social Media - Event / Live Event

Country / Region

United States

Product Design
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Entrant

Germany Batiyus Health Food Limited

Category

Product Design - Design for Society

Country / Region

Hong Kong SAR

Technology Solutions
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Entrant

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Category

Technology Solutions - Wellness Solution

Country / Region

Hong Kong SAR

Branded Content
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Entrant

UPMC Health Plan, Insurance Services Division

Category

Branded Content - Corporate Communications

Country / Region

United States