2023
BlueCross Bowl
Entrant
bohan
Category
Experimental & Immersive - Sponsorship Experience
Client's Name
BlueCross BlueShield of Tennessee
Country / Region
United States
The BlueCross Bowl is the pinnacle of high school football in Tennessee, serving as the host of the state championship games in all divisions. Each year, the event is held in Chattanooga, where BlueCross BlueShield of Tennessee is also headquartered.
The BlueCross Bowl sponsorship elements embody strength, Tennessee football, and the BlueCross brand - utilizing bold design, colors and typography. Executions included stadium signage, elevator clings, collateral, helmet stickers, and digital ads.
Entrant
Arts & Healing Resiliency Center at Mind Matters, PC
Category
Marketing Campaign - Patient Engagement
Country / Region
United States
Entrant
Roche
Category
Integrated Marketing - Brand Transformation / Repositioning
Country / Region
United States
Entrant
UPMC Health Plan, Insurance Services Division
Category
Advertising - Digital / Online
Country / Region
United States
Entrant
UPMC Health Plan, Insurance Services Division
Category
Social Media - COVID-19-Related
Country / Region
United States