2023
BlueCross Bowl
Entrant
bohan
Category
Experimental & Immersive - Sponsorship Experience
Client's Name
BlueCross BlueShield of Tennessee
Country / Region
United States
The BlueCross Bowl is the pinnacle of high school football in Tennessee, serving as the host of the state championship games in all divisions. Each year, the event is held in Chattanooga, where BlueCross BlueShield of Tennessee is also headquartered.
The BlueCross Bowl sponsorship elements embody strength, Tennessee football, and the BlueCross brand - utilizing bold design, colors and typography. Executions included stadium signage, elevator clings, collateral, helmet stickers, and digital ads.
Entrant
Augustina(Ao) Liu
Category
Mobile Apps & Softwares - User Experience
Country / Region
United States
Entrant
Roche
Category
Integrated Marketing - Brand Transformation / Repositioning
Country / Region
United States
Entrant
Min Jin Kook
Category
Interior Design - Spa / Fitness
Country / Region
United States
Entrant
SFC Group
Category
Advertising - Logo
Country / Region
United States