2023

BlueCross Bowl

Entrant

bohan

Category

Experimental & Immersive - Sponsorship Experience

Client's Name

BlueCross BlueShield of Tennessee

Country / Region

United States

The BlueCross Bowl is the pinnacle of high school football in Tennessee, serving as the host of the state championship games in all divisions. Each year, the event is held in Chattanooga, where BlueCross BlueShield of Tennessee is also headquartered.

The BlueCross Bowl sponsorship elements embody strength, Tennessee football, and the BlueCross brand - utilizing bold design, colors and typography. Executions included stadium signage, elevator clings, collateral, helmet stickers, and digital ads.