2025

Evolus Academy Aesthetics Education on Facial Anatomy

Entrant

Alexander & Turner Inc. Medical Illustration Studio

Category

Advertising - Illustration / Graphic

Client's Name

Evolus Inc.

Country / Region

United States

A series of sequential anatomical illustrations demonstrating how facial anatomy changes with age depicting a 25-year old woman aged to 65-years old, developed with the guidance of Professor Sebastian Cotofano M.D., Ph.D, Ph.D. for his educational seminar to teach aging facial anatomy to aestheticians who inject fillers to restore a youthful appearance. Professor Cotofano is recognized globally as the world's leading anatomist in the field of facial aesthetics. The illustrations appear as supporting educational material in a Powerpoint presentation that accompanies a live dissection seminar by Professor Cotofano for Evolus Academy.



Illustration descriptions: The bone density of the aging skull declines with resorption, making the eye sockets (orbits) larger, wider and longer. The midface, (especially the maxilla) resorbs leading to a reduction in its projection, contributing to the deepening of nasolabial folds on the skin. The mandible becomes more anterior, oblique and shorter.



Aging muscles thin, lose elasticity, droop, stretch and become fibrous. Muscle fibers spread out and spaces appear between the muscle fibers, allowing fibrous intrusion. Fat pads sit atop the muscles and travel with the droop of aging muscles. Aging fat pads thin and become slightly smaller, exposing the bony prominences of the skull’s inferior orbital rim, zygomatic arch, and temporal crests.



The skin reflects these deeper changes of the skull, muscles and fat pads. There are increased tear troughs and decreased volume in the temples. Decreased volume in the pyriform fossa causes pronounced nasolabial folds (marionette lines) around the mouth. Jowling develops along the jawline. The loss of collagen and elastin in the skin itself causes wrinkling.



Skin cross sections highlight the difference between the facial medial skin layers and lateral skin layers, crucial to understanding the nasolabial folds. In the facial medial skin layers the retinacula cutis is in the superficial fat layer and is collapsed to closely attach to muscle, allowing for expression and oral movement. In the facial lateral skin layers the retinacula cutis are extended, allowing for skin to act more independently of the muscle. At the nasolabial fold the medial skin layers merges with the lateral skin layers.

Credits

Certified Medical Illustrator, Alexander & Turner Inc.
Cynthia Turner
Strategic Lead, President, Brand Strategy Collective, Inc.
Judy Doo
Creative Director, Brand Strategy Collective, Inc.
Alan Ichiriu
Creative Director Copy, Brand Strategy Collective, Inc.
Lisa Seipel
Director, Professional Education, Evolus, Inc.
Lisa Benevicz
Vice President, Professional Education and Strategic Marketing, Evolus, Inc.
Lisa Otis
Content Expert, Seminar Presenter
Professor Sebastian Cotofano, M.D., Ph.D, Ph.D
Provider & Services
2025
Health Care Products-The Future of Functional Food is SANAME, Healthcare Awards Winner

Entrant

SANAME - Performance & Immunity Multi-Collagens, Bone Broths & Soups

Category

Provider & Services - Healthcare

Country / Region

Australia

Video, Commercial & Film
2025
Window of Tolerance: How Does It Work?, Healthcare Awards Winner

Entrant

Oregon Mind Body Institute (nonprofit)

Category

Video, Commercial & Film - Educational

Country / Region

United States

Marketing Campaign
2025
CALM, Healthcare Awards Winner

Entrant

Red Rock Branding

Category

Marketing Campaign - Integrated Marketing Campaign

Country / Region

United States

Mobile Apps & Softwares
2025
Sonara – AI-Powered Emotional Wellness Companion, Healthcare Awards Winner

Entrant

Perle Studio

Category

Mobile Apps & Softwares - Health / Fitness / Wellness

Country / Region

Canada