2025
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Bewell Urology Clinic confronts a persistent stigma around urologic health and replaces it with dignity. The design sets a clear intention to transform a necessary yet awkward visit into a composed, self-respecting experience. Drawing on the quiet focus of an art gallery and the designer’s background in performance art, the clinic reframes treatment as a refined sequence rather than a clinical ordeal.
The public realm reads as a gallery. Warm woods, matte glass, and indirect curved lighting create a calm visual field that lowers arousal at arrival. Waiting is divided into two discrete zones to reduce eye contact and social tension. Records, tools, and consumables disappear into concealed cabinetry, so the first impression is order, not apparatus. Symbolic details amplify this atmosphere without theatrics. Cast-brass bird handles deliver a reassuring tactility and a gentle metaphor of vitality. Hanging mineral pieces suggests resilience and natural energy, a soft counterpoint to medical routines.
Care rooms adopt a theatre lexicon to restore agency and ritual. Each premium treatment room is designed as an opera box for maximum comfort and privacy, giving patients a focused, respectful setting that feels exclusive rather than clinical.
Across two floors and 198 square meters, the narrative is consistent. The ground level accommodates insured consultations in an open, artful lobby with two consultation rooms and a discussion alcove. A semi-open mezzanine brings daylight to a private premium level of three suites and a lounge for pre- and post-treatment rest. Environmental psychology guided the layout, color, and light. Post-occupancy feedback points to lower visible stress, fewer avoidance behaviors, and a marked preference for the separated waiting strategy. The project demonstrates how precise spatial language can normalize sensitive medicine, strengthen trust, and offer a replicable model for human-centered healthcare.
Credits
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This Is Embrace
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Marketing Campaign - Product Launch
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United Kingdom
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Yuanfei Zhao
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Mobile Apps & Softwares - Health Care Services
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United States
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SANAME - Performance & Immunity Multi-Collagens, Bone Broths & Soups
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Outstanding Healthcare Achievements - Outstanding Global Health Leader
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Australia
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Iridium CE
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Provider & Services - Education
Country / Region
United States