2025
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The project begins on a red brick street in Taipei where clinic fronts are often poster clad and inward facing. Here, the facade stays open. A charcoal steel frame trims two clear panes that keep the room in view. A passerby sees people moving rather than a signage-heavy storefront and chooses to step in. That small decision expresses the ethos that prevails overall design: to lower the psychological threshold of rehabilitation by making the clinic feel like part of their daily life.
Inside, the story follows a clear sequence rather than decoration. Reception and workstations align on a straight axis, so arrivals grasp the room at the first glance. The palette of white and light wood is applied to keep attention on bodies in motion, anchored by a field of brand blue. Mirrors and glass extend depth and quietly cue posture and orientation. The mood reads confident, not clinical, which helps first time visitors stay and returning patients keep coming back.
The vision treats rehabilitation as a cycle rather than a single event. Patients are observed, corrected, and trained in one compact loop without disorienting jumps between zones. Staff read the whole room quickly and coordinate care without raised voices. Neighbors use the place as a reference point, asking questions at the counter, joining classes, and bringing family members who need help.
Results show up in behavior. Circulation welcomes mobility aids without hesitation, treatment rooms balance privacy with monitoring, and the front space converts street awareness into appointments with unusual efficiency. In a 40 year old ground floor that once hid behind a shutter, the clinic now works as a visible, trusted support base folded back into neighborhood time.
Credits
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Rainmakers Strategic Solutions
Category
Branded Content - Healthcare & Pharma
Country / Region
United States
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SERVICEPLAN GERMANY
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Mobile Apps & Softwares - Information Technology (IT)
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Germany
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Soci Studio
Category
Social Media - Healthcare & Pharma
Country / Region
United States
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This Is Embrace
Category
Marketing Campaign - Digital Marketing Campaign
Country / Region
United Kingdom